Search Engine Optimization (SEO)
A few resources for learning more about search engine optimization can be found below. See also my article on the Top 10 Firefox Extensions for SEO.
SEO Software Tip
If you are looking for SEO software to help you with link building and other SEO tasks, you might want to try SEO Elite Software
Guidelines and Tools From the Search Engines
MSN (Live) Search
- MSN Search Guidelines — Information for site owners from MSN Search.
- Microsoft's SEO Tips — A page from Microsoft's Small Business Center that you can print for reference. It isn't that this site is an authority on SEO, but it provides insights into the company that provides the MSN search engine results.
- MSN Search Blog — Information from MSN about their search engine.
SEO Intro for Local Small Businesses
Basic Semantic Markup
Writing code that machines can understand.
Articles and Newsletters
Many of these sites have free newsletters and RSS feeds that you can subscribe to.
How Search Engines Rank Web Sites
More techniques coming soon...
- SEO Technical Tips — from BruceClay.com
- URL Rewriting — A tutorial on how to make your URLs change from dynamic ones (e.g. www.your-website.com/index.php?p=cars) to static-looking ones (e.g., www.your-website.com/cars/). This is important for search engines, not only because static URLs are better than dynamic URLs, but because when someone links to your site with the URL as the link text those keywords are counted as link text.
- mod_rewrite cheat sheet — Download this cheatsheet for mod_rewrite assistance.
Online SEO Tools
A few links of interest. The first two are recommended by Google.
Searching Across Multiple Search Engines
- Customize Google Firefox Extension — Very useful Firefox extension that changes the Google search results page. It adds links so that you can search other search engines with the same query. It speeds up checking search results across multiple search engines.
- Mr. Sapo — A way to quickly check a lot of different search engines.
RSS / ATOM Syndication
RSS is useful for submitting items to Google Base. I think ATOM has great potential for SEO. More on that soon...
Other SEO Tools
Lynx Browser and SEO Research
Sometimes you might want to get just the text from a web page to analyze the keywords and content.
Google's webmaster guidelines page recommends the following:
Lynx Web Browser — Information from Wikipedia about Lynx, a text-only browser that has some interesting uses. On Linux (for example with a Knoppix disc) you can type in some instructions at the command line, and get Lynx to retrieve all the text in a web page, and/or a list of links on the page. For example, open a terminal window in Linux and type the following:
$ lynx -dump "http://tips.webdesign10.com" >file1.txt
All the text from that URL will now be in a file called "file1.txt", along with the text from alt tags, and a complete list of all outgoing links from that page. You can then process the file how you want (for example, with SEO-related scripts). See also this Lynx tutorial.
- Lynx Homepage — Links to documentation and help can be found here.
- Lynx Examples — An excerpt from a book that has some examples of using Lynx at the Linux command line.
- Lynx Viewer — If you don't have Lynx, this is an alternative way to get a Lynx-view of your Web site. If you don't have Lynx, consider using a Linux live CD like Knoppix or Ubuntu. A Linux live CD lets you run Linux on your computer without installing anything.
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